Hey, I'm Emmanuel → I design the experiences that turn free signups into paying, retained users — onboarding, activation, conversion, and the moments in between. Craft isn't decoration. It's the thing that makes a user trust the product enough to take the next step.
Available remotely | London, United Kingdom
Recent Works
View all ProjectsCampaign Wizard & Plays
Redesigned campaign creation and Plays to improve completion, setup speed, and renewals.
Key Impact
- 35% faster campaign setup
- 30% feature adoption (Plays templates)
- +10% MRR lift
Self-Serve Onboarding & PLG Motion
Introduced role-aware onboarding that improved activation and shortened time-to-value.
Key Impact
- 3 days → 30 min time-to-value
- +15% self serve activation rate
- 2× product-qualified leads
Playground & Side Projects
See PlaygroundExperiments in interaction, motion, and AI — built to explore craft outside of work.
Conversations at the edge of growth design.
I host Grow the Product — interviewing growth leaders from Miro, Shopify, Mercury, Tinder, and more on activation metrics, PLG strategy, and what it actually takes to ship growth that sticks.
How to build a High-Performing Growth Design Team | Kate Syuma (Growth Advisor, Ex-Miro)
Staying Ahead in Your Design Career | Christian Vasile (Snr Growth Product Designer, ZOE)
The Growth Shift | Ran Liu (Growth Designer, Shopify)
How to Recognise Growth Design Opportunities in Your Current Role | Olusegun Adebajo (Product Designer, Rocket Homes)